Apr
16
Influence Triggers
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All humans actually “need” in life is…
7 min read
Recent Posts
Apr
16
Reverse engineering your perfect market messaging
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Marketing aims To make selling superfluous – Peter
5 min read
Apr
16
Turning Features into Benefits (Value Props)
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The three types of benefits
1. Functional
3 min read
Apr
16
The Lounge Room Test
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A strategy is only effective if it
2 min read
Apr
16
Blue Ocean Positioning Strategy
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Out-position your competition
Companies have two basic
6 min read
Apr
16
One-Page company doc
A one-page company doc is the fastest way to create alignment within your project!
If you asked 10 employees what
1 min read
Apr
16
Growth funnels: Part 3 - The Customer Value Journey
The Customer Value Journey
This is very similar to the “AARRR” framework with more emphasis on producing more “magic moments”
3 min read
Apr
16
Introduction to marketing & messaging
The role of marketing – All business strategy is marketing strategy. Your ability to attract qualified prospects determines your business success.
4 min read
Apr
16
Introduction to GTM
Web3 vs Web2 GTM differences
While there are some small tactical differences between web3 and web2 GTM - the fundamentals
5 min read
Apr
16
Defining your Vision, Mission, Values and Culture
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Vision, Mission, Values…
Culture Eats strategy for breakfast
12 min read