Product-Channel Grid
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When you have a growth goal you must understand which channels you will use to get there....
Ask yourself…
- List which products or "actions" we want to sell
- List which channels have we used to sell those products in the past.
- List the new channels we can use to sell those products in the future.
- Add: Your Goal for each
- Add: The current number for each goal
- For each channel - fill the numbers you assume it will generate
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