Growth, Marketing & Business Playbooks
One of of our core values is "open-source"....so in that spirit, you can just have all of Nozomis playbooks for free 😄
Keystone Business Plan Template HERE
Members Template Download Area
FREE TO ENTER - Will be available 28/04/2024
Contents
- Your entire business plan (Business, growth, marketing etc)
- Gaining clarity over your business
- Market and Competitor analysis (Positioning)
- Customer analysis
- Nailing your messaging and value propositions
- Nailing your brand narrative
- Nailing your custom growth funnels
- Your channel strategy
- Content Strategy
- Community Strategy
- Fundraising
- *Bonus - Core marketing philosophies
- *Bonus - Core business strategies playbooks
The plan
- Introduction to GTM planning
- [Action Plan] Business & marketing plan
- Checklist - Business & marketing plan *Coming soon
- Notion Template - Business & marketing plan - *Coming soon
Gaining clarity over your business
- Setting your vision, mission, values and culture
- Defining your brand
- One-page business snapshot
- Building an ecosystem instead of a product
- North Star metrics and goals - *Coming soon
- Setting up your high-performance team
Market Analysis & Positioning
Messaging and value propositions
- Introduction to marketing & messaging
- Perfecting your messaging framework
- USP & elevator pitch
- Turning features into compelling benefits
- Tale of four customers
- Creating a "no-brainer" offer
- Customer hero journey
- One-page website
- Influence triggers to use in your messaging
- Positioning test - The lounge room test
Growth & marketing funnels
Channel strategy
- Finding where your audience lives
- Channels & Bulleye framework - *Coming soon
- Simple "gap-channel-growth" plan
- How to prioritise ideas and initiatives framework (R.I.C.E.S)
Content marketing
Community & Ecosystem Strategy
- Developing your Community *Coming soon
- Incentive design - *Coming soon
Fundraising
- Fundraising strategy - *Coming soon
- Creating your pitch deck - *Coming soon
- Pitch deck template - *Coming soon
Other: Core marketing philosophies - *Coming soon
- Creating mass movements - *Coming soon
- others....
Other: Core business playbooks - *Coming soon
- Operations: Creating company playbooks
- Cold Email
- Copywriting
- Unconventional PR
- Sales decks
- others...
Need extra support?
💸 Fundraising
Hansa invests, incubates, and accelerates networks that power the future of open societies on web3. Apply for funding here
🚀 Growth
End-to-end web3 strategic and executional growth support. Results in 30 days or your money back! Learn more here