Customer hero journey
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Hell and Heaven Island
Imagine two islands.
The One Page Website
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NOTE: This is not an outline of
Growth funnels: Part 1 - The Value Journey
THE “VALUE JOURNEY- “SALES FUNNEL MAP”
There are TWO main objectives of the Sales Funnel or “value Ldder”
1. As
Growth funnels: Part 2 - Pirate Metrics "AARRR"
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What are AARRR Pirate Metrics?
The AARRR
Growth funnel: Part 4 - "Tofu, Mofu, Bofu"
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Tofu, Mofu, Bofu
TOFU: Top of the
Growth funnels: Part 5 - Funnel Maths & formula
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The two ways to grow your business.
Building an ecosystem and "Theory of your business"
Businesses must stop thinking about their business as a single block buster movie that creates a large short term profit.
Growth funnel: Part 6 -The marketplace pyramid
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*NOTE: "The marketplace pyramid" is
Offer Creation
You don’t need to be a great marketer to sell a Ferrari for $2,000.
Make an offer that
Building your list of partnerships
Polygon is one of the best examples of staying top of mind in the market with tier 1 partnerships like