USP & Elevator Pitch
In a crowded marketplace, fitting in is failing – Seth Godin.
Being different is better than being better - Tom petters
North Star Metrics
Fewer things have a greater impact on achieving your business goals than measuring performance and knowing how you are doing
Creating a high performance team
Here are some core factors to set in place to ensure your team runs smoothly with incredible performance without getting
A playbook on playbooks, SOP's & checklists
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What's the number one way
Product-Channel Grid
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When you have a growth goal you
R.I.C.E.S Prioritization Framwork
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Prioritisation and focus are always a challenge
Influence Triggers
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All humans actually “need” in life is…
Reverse engineering your perfect market messaging
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Marketing aims To make selling superfluous – Peter
Turning Features into Benefits (Value Props)
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The three types of benefits
1. Functional
The Lounge Room Test
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A strategy is only effective if it